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Posts Tagged ‘Pseudonyms’

This past weekend I’ve attended the online Claytons Conference through Romance Writers of Australia. They always hold a face to face conference too (this year it was in Melbourne) but not everyone can attend, hence why they do an online version. It was, in my opinion, just as awesome.

Over the two days, many topics were covered. In time I’ll post reviews on all the forums but for now there was one in particular that stuck out to me…author branding. When it comes to branding, it’s basically making a name for yourself. Think Apple and you’ll know exactly what I mean. When it comes to authors think Nora Roberts, John Grisham, Terry Pratchett. Even if you haven’t read their work, you’re sure to know their name. That’s how you become a brand. People know of you.

I’ve started my branding but I’m not very well known yet. I’m a regular member on Wattpad. I have this blog, albeit it’s still not updated regularly but at least I have it. I also have an author page on Facebook and a Twitter account. So my branding is slowly coming together but there is still a lot of work to do.

If I want to really take it seriously I need to act like I’m a business. I need logos, tag lines, you name it. But I’m keen. I’m really keen because I’m so excited for people to read my work. One thing that was made clear was to have your brand known before your first book is published and that’s what I’m doing.

The only thing is…my name. My author name right now is Lisa Stanbridge. To me it’s boring. It doesn’t have an ‘author’ ring to it. You know what I mean? The names I mentioned above are perfect examples. Some others are Harlan Coben, Sophie Kinsella and Jane Costello. They all have a ring to it. Mine doesn’t.

When question time came about at the end of the author branding topic, I posed that exact question. What do I do if I have a boring name? Bruce, the presenter, said to me my biggest problem would be the spelling of my name. Everyone will get it wrong, and trust me they do! They add a D after the N. Some just change the name all together. It’s very frustrating. As an example he said I could use ‘Lisa Stan’ as a name. But to me, there’s still no ring so this is where the title of my blog comes in. Pseudonyms – to use or not to use?

My answer is…there is nothing wrong with pseudonyms if you want to have a catchy author name. So I have made a decision. As an author I no longer want to be known by my real name. So what will my pseudonym be? Well, I’m still undecided! Sorry for the let down but I promise I’ll advise as soon as I know.

Once I’ve decided, I’m going to change my name on all my social media accounts to be known by that. Bruce mentioned consistency and that’s exactly what I’ll do.

So on that note I will say this: if you’re a writer and you either don’t like your name as an author name, or you just want to use a pseudonym, then go ahead. You still use your real name for contacting agents and publishers but you tell them you write under a pseudonym and that will appear on any books published. So many authors do it.

I will post a proper review on this topic in a few days once I receive the information handbook from the organisers of the online conference.

For now, I shall leave you in peace. Feel free to ask any questions below. 🙂

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